E.C

Thoughts

Posh
Goob

Most teams know what to build.

Few know what to Stop Building

I’ve spent 20 years on the latter.

Across newspapers, e-commerce, celebrity apps, and enterprise SaaS.

Currently Managing UX at EcoSure|Ecolab

Working on Right Now.

Design Systems that survive contact with a fast-moving roadmap.

Struggling with Right Now.

What Continuous Discovery looks like without a Startup’s Research Budget.

“The Hardest part of Product Design isn’t deciding what to build. It’s deciding what Not to build.”

About me

I’m Elias

A Product Designer in a management position who’s spent 20 years figuring out that the hardest part of building product isn’t the building. It’s knowing what to leave out.

Currently:

I help EcoSure | Ecolab create a unified digital experience across products, scale design through AI and governance, and turn operational data into action for customers.

In the Gulf Area

I designed campaigns for international Agencies

In Beirut

I turned Newspapers Digital, Created Arab Celebrities and Shows Apps, and Lead Design teams in Startups and Agencies.

In Amsterdam

Managed the Design team and flow in Agencies, Ran E-Commerce Products Portfolio, and Maintained Enterprise SaaS

Talk to me About

Whether interface should ever outrun Experience

Building Design Systems inside a Roadmap that won’t sit still.

The Strangest thing I’ve designed (hint: it involves Arab Pop Stars)

Eleven Years of running a Scout Troop.

I’d like to hear from you

Book a Calendar Slot

E.C

Thoughts

Posh
Goob

Book a Calendar Slot

Most teams know what to build.

Few know what to Stop Building

I’ve spent 20 years on the latter.

Across newspapers, e-commerce, celebrity apps, and enterprise SaaS.

Currently Managing UX at EcoSure|Ecolab

Working on Right Now.

Design Systems that survive contact with a fast-moving roadmap.

Struggling with Right Now.

What Continuous Discovery looks like without a Startup’s Research Budget.

“The Hardest part of Product Design isn’t deciding what to build. It’s deciding what Not to build.”

About me

I’m Elias

A Product Designer in a management position who’s spent 20 years figuring out that the hardest part of building product isn’t the building. It’s knowing what to leave out.

Currently:

I help EcoSure | Ecolab create a unified digital experience across products, scale design through AI and governance, and turn operational data into action for customers.

In the Gulf Area

I designed campaigns for international Agencies

In Beirut

I turned Newspapers Digital, Created Arab Celebrities and Shows Apps, and Lead Design teams in Startups and Agencies.

In Amsterdam

Managed the Design team and flow in Agencies, Ran E-Commerce Products Portfolio, and Maintained Enterprise SaaS

Talk to me About

Whether interface should ever outrun Experience

Building Design Systems inside a Roadmap that won’t sit still.

The Strangest thing I’ve designed (hint: it involves Arab Pop Stars)

Eleven Years of running a Scout Troop.

I’d like to hear from you

Book a Calendar Slot

E.C

Thoughts

Posh
Goob

Book a Calendar Slot

Most teams know what to build.

Few know what to Stop Building

I’ve spent 20 years on the latter.

Across newspapers, e-commerce, celebrity apps, and enterprise SaaS.

Currently Managing UX at EcoSure|Ecolab

Working on Right Now.

Design Systems that survive contact with a fast-moving roadmap.

Struggling with Right Now.

What Continuous Discovery looks like without a Startup’s Research Budget.

“The Hardest part of Product Design isn’t deciding what to build. It’s deciding what Not to build.”

About me

I’m Elias

A Product Designer in a management position who’s spent 20 years figuring out that the hardest part of building product isn’t the building. It’s knowing what to leave out.

Currently:

I help EcoSure | Ecolab create a unified digital experience across products, scale design through AI and governance, and turn operational data into action for customers.

In the Gulf Area

I designed campaigns for international Agencies

In Beirut

I turned Newspapers Digital, Created Arab Celebrities and Shows Apps, and Lead Design teams in Startups and Agencies.

In Amsterdam

Managed the Design team and flow in Agencies, Ran E-Commerce Products Portfolio, and Maintained Enterprise SaaS

Talk to me About

Whether interface should ever outrun Experience

Building Design Systems inside a Roadmap that won’t sit still.

The Strangest thing I’ve designed (hint: it involves Arab Pop Stars)

Eleven Years of running a Scout Troop.

I’d like to hear from you

Book a Calendar Slot